The Digital Infrastructure for Land Freight in Saudi Arabia
Waddi replaces WhatsApp-based freight coordination with a closed-loop, government-grade logistics platform. From request to delivery — in one system.
Carriers Registered
Drivers Onboarded
Target Per-Order Time
KSA Logistics Market
Saudi Land Freight Runs on WhatsApp — And It's Breaking
Every freight order in Saudi Arabia involves at least 5 parties coordinating across phone calls, WhatsApp groups, and paper documents. The result is a system that is slow, unverifiable, and legally unprotected.
Real case: The wrong document was signed at delivery — and no one could prove it. No order record, no verified signature, no proof of delivery. Full financial and legal exposure with zero recourse.
6+ Hours Per Order
A single freight order requires over 6 hours of fragmented coordination across calls, messages, and manual followups.
Zero Audit Trail
No timestamped records, no proof of delivery, no legal documentation chain. Disputes cannot be resolved.
Customs Bottlenecks
Documents submitted via personal WhatsApp to customs officers — no structured portal, no rejection tracking.
Driver Accountability Gap
Drivers accept orders verbally, then go silent. No GPS, no status updates, no escalation triggers.
From Request to Delivery — In One Platform
Waddi turns any freight request into a structured, dispatchable workspace, then manages execution, compliance, and billing across the full shipment lifecycle.
Request Sent
Submit route, cargo type, vehicle, date. Saved instantly.
Carrier Confirmed
Carrier accepts. Driver and vehicle assigned. Job enters execution queue.
On the Way
Driver is active. Live map becomes the primary customer view.
Delivered
Trip completed. POD and billing handled internally.
Design rule: If a status does not require customer action, it remains internal. The visible workflow stays short.
Operational Modules Built for Scale
Six core modules power every layer of Waddi — from client onboarding to settlement.
Client Master
Onboarding covering legal identity, KYC/AML, contacts, locations, operational profile, customs, billing.
Active Fleet & Fleet Map
Real-time GPS, telematics, live status buckets, geofence milestones, POD capture, and Mobile App sync.
Customs & Broker (Future Enhancement)
Bayan/Mawani API linkage, broker assignment, HS codes, and document validation.
Carrier Master
Staged onboarding: commercial profile, service coverage, fleet capability, pricing, customs, and compliance.
Command Center
Live monitor for dispatch, SLA, ETA risk, exceptions, supervisor intervention, and reassignment.
Payment & Billing
ZATCA-ready e-invoicing, SADAD payments, detention charge calculation, and settlement controls.
Agentic Architecture
Waddi's agent layer sits between the control tower data models and human operators — proposing, automating, and escalating decisions.
Intake Agent
Parses requests from WhatsApp, portal, or ERP. Auto-populates fields and flags missing mandatory data before dispatch.
Dispatch Agent
Scores and selects carriers. Checks weight limits, T&C acceptance, and compliance flags before proposing assignment.
Fleet Agent
Monitors telemetry in real time. Detects long stops or route deviations. Raises structured exceptions and proposes reroutes.
Customs Agent
Validates Bayan/Mawani dependencies, checks HS codes and Incoterms, and verifies mandatory docs before departure-ready gate.
Settlement Agent
Reads telemetry to compute detention. Validates POD status and recommends invoice release or flags disputes.
11 Revenue Streams Across the Freight Stack
Free tools capture the network. Paid tiers monetize it. Embedded services compound the margin.
Four Moat Pillars — Why Waddi Wins
Built on proprietary data, embedded distribution, risk improvement economics, and regulatory positioning.
Proprietary Fleet & Telematics Data
Unified trip data, driving incidents, routes, behavior, and cargo patterns in a single risk graph per vehicle.
Risk Improvement Engine
Driver scoring, coaching, fatigue monitoring, and predictive maintenance reduce accident frequency and severity.
Lowest CAC Distribution
Policy purchase and renewal happens inside Waddi's daily workflow — dramatically lowering customer acquisition costs.
Vision 2030 Alignment
Structured data for SAMA/CCHI reporting, road safety support, and default Takaful provider positioning.
Ready to Transform Your
Freight Operations?
Join 2,000+ carriers already on the Waddi platform. Start your first order today.